Hero vs Merchant

[timelets]

The hero ventures into a different world, obtains a valuable object and bestows its benefits on the entire humanity. People love him for that and make him the king.

The merchant ventures into a different world, obtains a valuable object and sells it to the few who can afford to buy. People hate him for that and tax his unfair profits.

upd. the nature of the goods obtained is different wrt their rival and excludable properties.