(no subject)

[timelets]

2.2.5 We may be understood, that is

surrounded,
diverted,
betrayed,
displaced,
transmitted,

but we are never understood well.

If a message is transported, then it is transformed.
We never get a message that is simply spread.

--- Bruno Latour. TPoF, 1993.

It follows that something going viral on a social network is an indication of the desire to not understand. The viral content must be a no-brainer that requires zero transformation effort on the part of the receiver, a person who's spending their mental effort elsewhere. "В одно ухо влетело, в другое вылетело" (Easy come, easy go). Recalling Searle's The Chinese Room Argument, we can start thinking about surface level understanding as an enhanced perception that can be relatively easy to subject to ML, which TikTok uses most successfully to parasitize on mental laziness.