timelets

Women find BS* men attractive because BS attitudes and behaviors signal that a man is willing to invest. Five studies showed that women prefer men with BS attitudes (Studies 1a, 1b, and 3) and behaviors (Studies 2a and 2b), especially in mating contexts, because BS mates are perceived as willing to invest (protect, provide, and commit). Women preferred BS men despite also perceiving them as patronizing and undermining.

http://journals.sagepub.com/doi/abs/10.1177/0146167218781000

*Benevolent sexism (BS).