But here they encounter the very problems they have enumerated. Providing people with accurate information doesn’t seem to help; they simply discount it. Appealing to their emotions may work better, but doing so is obviously antithetical to the goal of promoting sound science. “The challenge that remains,” they write toward the end of their book, “is to figure out how to address the tendencies that lead to false scientific belief.”
https://www.newyorker.com/magazine/2017/02/27/why-facts-dont-change-our-minds
In my experience, working through difficult issues in a non-threatening environment, rather than talking about them, seems to help. Unfortunately, sometimes it's too late.