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- A baby in Russia, UK, Ukraine, or USA is born without any concept of her share in the Великая Победа;
- The baby acquires her share through cultural indoctrination;
- Depending on the culture, the baby acquires X shares in Великая Победа;
- Each of the shares entitles the baby to Y units of moral cash stream when she grows up;
- The moral cash is paid on а special day, e.g. день Победы;
- When we try to take the shares away from the baby she is going to experience the Endowment effect;
- The indoctrinating culture is interested in creating the Endowment effect, but not in paying the moral cash;
- The indoctrinating culture wants Other countries to pay the moral cash;
- Who are the Others? Losers; other winners; other beneficiaries of the Великая Победа.

We can test the Великая Победа Endowment effect by standard behavioral economics methods, except that the values taken away are moral, not physical.

Победобесие - a process established by an indoctrinating culture to demand a greater share of moral cash from the Others.

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