Pure genius

[timelets]

With fewer customers visiting its hair-care shops amid the pandemic, the company has been remodeling them into parlors specializing in eyebrows. As of the end of December, the company was operating 45 outlets nationwide with a total of 69 booths.

About 80 percent of customers are women in their 20s and 30s. Reservations for some outlets in the Tokyo metropolitan area are fully booked one month in advance, it said.
...
Sixty percent of all respondents, including more than 70 percent of females, said they want to wear masks on a regular or occasional basis even after the pandemic settles down.

https://www.asahi.com/ajw/articles/14524091