Quote of the Day: cognitively undemanding

[timelets]

The process of operating a McDonald’s franchise was engineered to be as cognitively undemanding as possible. As Kroc stated, “a person doesn’t need to be super smart or have more than a high school education, but he or she must be willing to work hard and concentrate exclusively on the challenge of operating that store.”

The Code Economy, by Philips Auerswald.

Just like factory jobs, these "cognitively undemanding" business opportunities are gone.