Nov. 4th, 2019

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“The story of Steve Jobs is a remarkable narrative that ties into the fear of job loss to mechanization. His story was told in many books that appeared around the time of the 2007–9 world financial crisis. Particularly notable was the 2011 book Steve Jobs by Walter Isaacson, which sold 379,000 copies in its first week on sale,24 became a number-one New York Times best seller, and has over 6,500 reviews on Amazon with an average ranking of 4.5 stars out of 5.
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The Steve Jobs narrative is a fantasy for people who don’t quite fit into conventional society, as many people with inflated egos but modest success in life may see themselves.”

Robert J. Shiller. “Narrative Economics.”

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