timelets

..we believe in the "Dignity of man" and the "Dignity of labour."

The Greeks did not require such conceptual hallucinations, for among them the idea that labour is a disgrace is expressed with startling frankness;
...
Labour is a disgrace, because existence has no value in itself; but even though this very existence in the alluring embellishment of artistic illusions shines forth and really seems to have a value in itself, then that proposition is still valid that labour is a disgrace—a disgrace indeed by the fact that it is impossible for man, fighting for the continuance of bare existence, to become an artist. In modern times it is not the art-needing man but the slave who determines the general conceptions, the slave who according to his nature must give deceptive names to all conditions in order to be able to live. Such phantoms as the dignity of man, the dignity of labour, are the needy products of slavedom hiding itself from itself.

--- Friedrich Wilhelm Nietzsche. Early Greek Philosophy & Other Essays / Collected Works, Volume Two.

To Nietzsche, the idea that entrepreneurs take on challenges for the sake of "creating jobs" would sound like one of those conceptual hallucinations.