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Most of the remaining staff at X, in addition to concentrating on cost-cutting, have been told to focus on growing X’s revenue.
X’s U.S. ad revenue is expected to grow 1.5% to $1.27 billion, while global ad sales are anticipated to rise 2.2% to $2.19 billion, according to estimates from Emarketer. In 2021, the last year in which X disclosed annual financials before Musk took the company private, Twitter said it generated $4.51 billion in advertising revenue.
https://www.wsj.com/tech/elon-musks-x-restructures-ahead-of-spacex-ipo-6aab5673
Growth targets are below inflation. Musk spent $40B+ of investors' money on a vanity project, sucking up to Trump and promoting his own Nazi salute heroics.