timelets | (no subject)

I can't figure out why today's launch of two people into space is such a big deal. If feels like a big deal, but there's no rational explanation for that. Besides, experience shows that major innovations enter the world without such publicity, e.g. https://trends.google.com/trends/explore?date=all&geo=US&q=Steve%20Jobs,%2Fm%2F03nzf1

I really don't get it.