I wonder whether new media technologies, beginning with cable TV, are driving political segmentation. Essentially, people play different Sprachspiele, based on the language they use in processing and discussing media events.
When asked why they identified as Republican, 68 percent of respondents told Pew that a major factor was the harm that Democratic policies posed, just surpassing the 64 percent who cited the good that could come of their own party’s policies. Among Democrats, 62 percent said fear of Republican policies was a major factor for their affiliation, while 68 percent cited the good of their own party’s policies.
Independents, who outnumber members of either party and yet often lean toward one or the other, are just as guided by fear. More than half who lean toward either party say a major reason for their preference is the damage the other party could cause.